One of the most common questions in today’s competitive world of internet marketing is whether to invest in the Pay-Per-Click model or the content based authoritative approach to earn top rankings in the organic list of the search results. Simply put, to maximize...

Personalization is the key to staying in the forefront of user searches, and the cement needed to clinch a win-win sales relationship. In this key concept, the focus is on the user’s intent – and thus driving the user to your site. Constant reinvention of a website...

Is your website design dynamic? I can assure you, your potential customers are dynamic! If nothing on your website catches their eye, or piques their interest, they will be moving on! You want to be found, and shopped! You want to identify your goals in developing...

There are two apparent benefits of effective online marketing through social news websites: you get high quality links and you get that (primary and secondary) traffic. Let me go deeper on these two advantages. Let us first talk about getting high quality links. Many...

You don’t beat out your competitors by ignoring the numerous opportunities to maximize your customer base simply by increasing the exposure of your business. Smart businesses wanting to be found first are putting their resources to work for them by investing in expert...

Social media marketing has been around for quite some time. If you have read how this internet marketing strategy can affect your online business and reach, there should definitely be no reason for you not to pursue it. Without a doubt, if you’re doing it correctly,...

Search engine optimization or SEO is known as a smart and cost effective way of permanently promoting your small business online. Of course, like most jobs, this should be done with caution and dedication to gain positive results.Online businesses choose to optimize...

We all know that blogs are being used widely to promote online businesses.  One good example of a blogging strategy that most internet marketers do is leaving comments on niche related blogs or writing a guest post or two on other successful blogs bigger than theirs. ...

Internet newbies can be overwhelmed in the world of social media. However, here are few guidelines that could assist you before taking a step on this journey. 1. Start small. Yes, utilizing social media for the first time can be exciting but that shouldn’t distract...